Coaching for Culture Transformation with the Culture-Actualization Index

Employee needs have changed. Companies are struggling to retain employees. Burnout is on the rise. Leaders are having a hard time balancing results and relationships; they feel stuck and are struggling to lead with culture. Previous engagement measures developed 10-20 years ago are not enough; previous leadership programs failed to build the necessary people skills. We need a new way of measuring culture and upskilling leaders for the post-COVID era. Coaches need to equip themselves with the knowledge and tools to better understand culture and evoke awareness and reflection on how to lead with culture. We need culture coaches to help organizations navigate the post-COVID transformation at work.

Since 2020, Maslow Leadership has been pioneering a new field in coaching called Organizational Culture Coaching (OCC). OCC supports leaders and organizations to keep culture on their daily agenda and help them build great workplace cultures. As part of our commitment to growing this new field, we developed the Culture-Actualization Index© (CAI), a research-driven, empirically validated new tool for team coaching. This session will demonstrate and discuss how building a shared language for basic, psychological, and growth/actualization needs at work can help a team build empathy and cohesiveness and improve the employee experience. If you are an executive or organizational coach working with medium and large organizations, this session will help increase your knowledge on how to coach on culture and how to bring in a team/organization-based survey into your practice.