Coaching Family Businesses: Building Trust and Successful Interventions

The session commences with addressing the why framework: Why coaching family businesses is a sustainable and beneficial target group for coaches, and how working with them nourishes sustainable community and the entrepreneurship ecosystem.

Drawing upon global research, we will explore similarities and differences between family businesses in developed and emerging markets to provide valuable insight into how coaching can be tailored to the specific requirements of family businesses based on different cultures, geographies, and markets.

We will also look at two crucial context dimensions: the scale of operations of the business and the stage of professionalization of the business. These aspects of context play a critical role in crafting the value proposition of coaching, the contracting, and the designing of the coaching intervention.

Then, we will consider the unspoken challenges in coaching family businesses — the core of what makes working with family businesses challenging. These include aspects of the invisible organization and power dynamics inherent in family businesses.

You will gain a clear framework for coaching family businesses, which provides a concrete approach and solution to the challenges explored in this session. Plus, you will have the opportunity to actively learn, experiment, and apply the insights gained through the session to two different case studies with very different scales of operation and stages of professionalization.