CANCELLED - Establishing Yourself as a Thought Leader

You have unique experiences and expertise. You have differentiated perspectives. You have strong points of view on areas where you're most passionate as a coach. Put all these together, and you're sitting on a treasure chest of thought leadership — your thought leadership. The challenge is that we aren't thought leaders if the thoughts stay only in our heads. We aren't thought leaders if we're only sharing other people's thoughts. Our thought leadership needs to get out in the world to signal what we want to attract as coaches. The benefits of establishing ourselves as thought leaders is that we curate our personal brand, increase our reach, and attract the ideal client. We expand.

You will leave this session with your personal thought leadership plan for execution on the upcoming Monday. Together, we will review examples and tools for defining and refining your brand and by establishing consistent mechanisms for expanding your business by signaling what you want to attract (e.g., through social media postings, podcasting, writing, speaking, volunteering, partnering, etc.). And you will reflect on your unique areas of thought leadership and how that uniqueness fuels your personal brand and attracts your target client.